CHATTANOOGA, TENN. (August 2007) - Originally custom made for silent movie star Roscoe “Fatty” Arbuckle, the 1919 Pierce-Arrow Model 66A-4 Don Lee Touring attracted major attention by the crowd at the 2007 Pebble Beach Concours d’ Elegance. In addition to the vibrant paint and superb interior, the Coker produced all-white Goodrich Silvertown tires made the famous car visible from miles away. By the end of the weekend, the current owner of Arbuckle’s Pierce-Arrow, James Schenck of Wisconsin, was rewarded with first place in the Class B (Vintage 1916-1924) category.

Being one of the highest paid actors and directors of the silent movie era, Arbuckle spared no expense when he originally special ordered all-white tires for his Pierce-Arrow. Schenk’s desire to do a fully accurate restoration of the Fatty Arbuckle Pierce made securing the all white tires a necessity. Having known that, it only made sense to contact Coker Tire because of their world re-nown expertise on all things vintage tires and their ability to custom produce one of a kind type tires. Coker agreed to replicate the authentic all white tires in only a matter of months. The Coker Tire team utilized their world-renowned classic tire experience in remanufacturing the one-of-a-kind all-white tires; which completed the Pierce-Arrow’s award-winning restoration.

“We produced some all white 36×6 tires using a non marking tread and sidewall compound which were cured in our 36×6 Goodrich Silvertown tire mold”, said Corky Coker. “White tires are very difficult to clean, so I don’t believe we’re re-creating a trend for car enthusiasts, but these tires really looked amazing on the “Fatty” Arbuckle Pierce-Arrow at the Pebble Beach Concours de Elegance.”

Roscoe “Fatty” Arbuckle was one of the first silent movie stars and a pioneer in the film industry. Despite his large size, Arbuckle was known for using his agility and physical comedy skills to make audiences across the country laugh out loud. His films introduced classic sight gags, such as a pie-in-the-face, and helped launched the career of Buster Keaton.